Up-selling With Uplighting

One thing that can really take a wedding to the next level is uplighting. Our friends at Austin’s Best DJs have some great tips on how DJs can use uplighting to earn extra profits. Read on to learn more!

In the DJ business, DJs and DJ companies should always strive to find new ways to increase sales and profits. There are a number of ways to increase sales, such as having packages, offering optional upgrades, adding extra time for your clients, and many other ways. One of the easiest ways to up-sell and increase your profits is to add uplighting to your packages or options.
Uplighting looks great and is easy to set up, too. A room’s atmosphere can be completely changed by simply adding great uplighting. For weddings and Quinceaneras, allow your couples to choose which color(s) they want. They’ll most likely want a color that matches their theme. For other events, you can inform your clients of which colors will look the best. Most clients choose one color, but we’ve had other clients choose two or three different colors to match their theme. You definitely want to have a few great examples to show your clients, while offering the uplighting. As they say, “a picture is worth a thousand words,” so be sure to have several pictures on your website, social media, or at least in your phone, so they can see exactly how great their event will look! Everyone wants to “wow” their guests, and this is another easy way to do it!

There are a variety of uplights that you can purchase, from different companies. You also have the option to buy wired or wireless uplights. If you want to minimize setup time, use the LED uplights that do not need a DMX controller to change the colors. Many uplights will not hold the particular color you set, if the DMX controller is unplugged, so it’s best to get the uplights that do not need to be plugged into a DMX controller. To further minimize set-up time, use wireless uplights, so you avoid having to find enough power outlets, bringing multiple extension cords, DMX cables, etc. Wireless uplights are great and are a huge time-saver!
If you can’t decide on which lights to purchase, or you’re not quite ready to take the plunge and buy eight or more uplights, there is a solution! You can always simply rent uplights! RentMyWedding offers a great deal on uplights. It’s very convenient and cost-effective to rent them as it gives you a chance to add-on uplighting without a worry about storage. You can rent wired or wireless uplights, without having to spend a lot. You can easily build the cost of your rental and time, into your price, so you still make a profit. Overall, having the option to up-sell and add uplighting to your packages will definitely increase your profits!

Photo credits: Jason Rubio – Austin’s Best DJs

head-shotJason Rubio is the co-owner and founder of Austin’s Best DJs, a professional DJ & photo booth company that provides music and entertainment for events in the Austin and central Texas area. Jason started his DJ career as a mobile DJ, at age 13, in 1991, and has since DJ’ed thousands of events, providing music and entertainment for clubs, bars, radio, concerts, festivals and various other events.

Jason is also a graduate of Texas State University with a Bachelor’s and Master’s degree in Education, as well as a Master’s of Public Administration, from The University of Texas Rio Grande Valley. Though Jason worked in the education field since 2003, he continued to DJ public and private events, and later founded Austin’s Best DJs & Photo Booths, with his wife, Diana, who also DJs, in 2012. Today, Austin’s Best DJs provides music and entertainment for approximately 250 public and private events per year, in the Austin and central Texas area.


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