The Perfect Cocktail Hour Playlist

When it comes to weddings and events, there are literally millions  of songs to choose from. A frequently asked question that we get is: “What type of music do I play for the cocktail hour?” The answer isn’t always easy, since everyone has their own unique taste and preferences; most of the time, however, our clients will choose from our genre list, on our wedding planning form.

If you have never planned a wedding, you may not know what Cocktail Hour is. Usually, Cocktail Hour is the time where the couples will take their pictures after the ceremony, and their guests enjoy appetizers and cocktails/drinks. Most of the time, Cocktail Hour is after the ceremony, but we also have done the Cocktail Hour before the ceremony, as well. So usually, the couple isn’t even in the same area where the cocktail hour is occurring, which means they rarely hear the music. So clients usually just ask the DJ for their input on what to play.

We provide a genre list for couples to choose from, and about 80% of the time, couples select “Acoustic” and “Jazz” or “Big Band.” The other 20% of the time, it’s “Country” and “Love Songs.” Keep in mind, we’re located in the Austin/central Texas area, so your couples may choose other songs. Overall, though, many of these songs are great hit songs and covers, that are great to play, everywhere. So here are the songs that we play most-often:

“Better Together” – Jack Johnson
“Let’s Stay Together” – Obadiah Parker I know no one will be better than Al Green, but this is a good cover. 🙂
“Wonderwall” – Ryan Adams Again, a great cover. Yes, it’s hard to beat the original 🙂
“Hey Soul Sister” – Train
“I’m Yours” – Jason Mraz
“Lucky” – Jason Mraz & Colbie Caliet
“You and Me” – Lifehouse
“Come Away With Me” – Norah Jones
“Don’t Stop the Music” – Jamie Cullum (Rhianna cover)
“Take me the Way I Am” – Ingrid Michaelson
“You Are the Best Thing” – Ray Lamontagne
“Can’t Help Falling in Love” – Hailey Reinhart
“L-O-V-E” – Nat King Cole
“At Last” – Etta James
“The Way You Look Tonight” – Frank Sinatra
“Somewhere Over the Rainbow/What a Wonderful World” – Israel “IZ” Kamakawiwo’ole

The above songs are the most requested cocktail hour songs that we play in the Austin and central Texas area. There are many more jazz and post-modern jukebox hits that we also play. If you’d like to hear each of the songs, here are the links to our most-requested Cocktail Hour songs. We hope this has been helpful!

head-shotJason Rubio is the co-owner and founder of Austin’s Best DJs, a professional DJ & photo booth company that provides music and entertainment for events in the Austin and central Texas area. Jason started his DJ career as a mobile DJ, at age 13, in 1991, and has since DJ’ed thousands of events, providing music and entertainment for clubs, bars, radio, concerts, festivals and various other events.

Jason is also a graduate of Texas State University with a Bachelor’s and Master’s degree in Education, as well as a Master’s of Public Administration, from The University of Texas Rio Grande Valley. Though Jason worked in the education field since 2003, he continued to DJ public and private events, and later founded Austin’s Best DJs & Photo Booths, with his wife, Diana, who also DJs, in 2012. Today, Austin’s Best DJs provides music and entertainment for approximately 250 public and private events per year, in the Austin and central Texas area.

Advertisements

Getting New Gear on a Budget

Whether you’re a new DJ, or a veteran DJ, we all know that buying DJ gear is expensive! You need turntables or a controller, speakers, microphones, sub-woofers, lights, stands, music, backup equipment, etc. Wow, the list goes on. Depending on the type of gear you want, the prices can really vary, too! So if you need new equipment, or have a client who is requesting certain things, what do you do? Do you go ahead and empty your pockets and buy the gear? Sure, you can, but you don’t have to.

For our business, Austin’s Best DJs, we own a lot of equipment, and rotate through it, weekly, to extend the life of the equipment. However, I know that not everyone has the luxury to buy several sets of DJ setups (we also have 3 photo booths). Luckily, there are some options to help you be in business and not break the bank!

  1. Rent Equipment, Locally – Renting equipment is a great way to get the gear you need, quickly and easily. The best part about renting equipment is that you can get great, quality gear, and you don’t have to break the bank. We rarely have to rent equipment, but every now and then, we have events that require much more and so we visit our local rental place, here in Austin, for last minute needs. Not every town has a rental place, but if you do, these are certainly a great option to get your gear, until you can afford your own.
  2. Rent Equipment, Nationally – If you aren’t fortunate enough to have a local rental place, all hope is not lost! You can simply visit Rent My Wedding, to get lots of great gear, for a great price! Marie Kubin and her team are great and have plenty of options for weddings and events. They don’t have sound equipment for rent at this time; however, they have a great variety of lights, photo booths and more! They even offer free shipping directly to you, and free shipping back! They make it very convenient for you. Just be sure to contact them at least 7-10 days before your event.
  3. Pay as You Play – There are several websites and companies that offer a “pay as you play” option. You simply visit their site, find your gear, pay a down payment, and get on a payment plan that best suits your needs. Most of the companies will charge a one time finance charge, but otherwise, most offer interest free payments.

Overall, there are many options to getting the gear you need, while on a budget. If at all possible, stay away from getting a loan to get all new equipment. The above options are far better than a loan, and less expensive, too! These options will allow you to save your profits to buy what you need. I covered a few of the better options, but I’m sure there are plenty more. I wish you all luck and success in the DJ business!

head-shotJason Rubio is the co-owner and founder of Austin’s Best DJs, a professional DJ & photo booth company that provides music and entertainment for events in the Austin and central Texas area. Jason started his DJ career as a mobile DJ, at age 13, in 1991, and has since DJ’ed thousands of events, providing music and entertainment for clubs, bars, radio, concerts, festivals and various other events.

Jason is also a graduate of Texas State University with a Bachelor’s and Master’s degree in Education, as well as a Master’s of Public Administration, from The University of Texas Rio Grande Valley. Though Jason worked in the education field since 2003, he continued to DJ public and private events, and later founded Austin’s Best DJs & Photo Booths, with his wife, Diana, who also DJs, in 2012. Today, Austin’s Best DJs provides music and entertainment for approximately 250 public and private events per year, in the Austin and central Texas area.

Communication Tips For Success

In any industry, effective communication is essential. This is no different in the wedding and event industry. Whether you’re a DJ, a photo booth company, photographer, catering company or whatever business, effective communication is the key to success! Not just communication within your team, but also with your new and existing clients. Here are some great tips, to step up your game and get you booked!

  • Be Personal – If you used a “canned response” don’t forget to add personal details in your replies. Nobody likes canned responses, and your clients are NOT the exception. Address them by their name(s), add their event date, mention their venue details (if you’ve been there).
  • Be Fast – The faster your response time, the more likely you are to get booked! According to a Wedding Wire research survey, couples are 100 TIMES more likely to book the vendor that responds within the first 5 minutes! I’ll be honest, we can’t always reply within 5 minutes, but we try to reply as soon as possible. Definitely reply within 24 hours, as most couples expect a reply within 24 hours. The way I see it, someone is offering to hand you money when you get an email. Why wait up to 24 hours to claim that money? Go get it!
  • Keep it Simple – When you reply to an email, it’s not the time to show off your writing skills and write them an essay. Remember, most of your emails and communication will be done through mobile phones. We get about 80% of our traffic from mobile phones – I check this weekly. This  is about average, so keep this in mind. If you open up an email that is 5 paragraphs long, will you read the entire email? Maybe, maybe not. So be concise and only ask 1-2 questions at a time. We keep it simple by requiring essential info on our contact form. This way, most of the questions are already answered before we even reply!
  • Answer All Questions – This is very important! Always answer your client’s questions. This means they’re INTERESTED in booking with you! Don’t email them a sales pitch and not even address their questions. If you need more info, say that. Say, “in order to give you an exact quote, I need a few more details.” Then, ask your questions, but no more than 1-2 questions at a time. Why? Keep the communication going and develop a rapport with your clients.
  • Use Their Method of Communication – It’s simple. Use the method they used to communicate with you. Don’t force a phone call. I know you may be used to it and the old way of doing things was to get them on the phone. Not anymore. Whether they email, text, Facebook message, chat, or whatever, use that same method to book them! We book 90% of our events WITHOUT a phone call!

These are just a few great tips to keep in mind. I know for a fact that the Rent My Wedding staff take effective communication very seriously! Each time we communicate, I receive a response very quickly! If you’re in a time crunch and need to rent something ASAP, give them a call! Communication is essential in every business. Do all of the above, and you’ll see results!

head-shot

Jason Rubio is the co-owner and founder of Austin’s Best DJs, a professional DJ & photo booth company that provides music and entertainment for events in the Austin and central Texas area. Jason started his DJ career as a mobile DJ, at age 13, in 1991, and has since DJ’ed thousands of events, providing music and entertainment for clubs, bars, radio, concerts, festivals and various other events.

Jason is also a graduate of Texas State University with a Bachelor’s and Master’s degree in Education, as well as a Master’s of Public Administration, from The University of Texas Rio Grande Valley. Though Jason worked in the education field since 2003, he continued to DJ public and private events, and later founded Austin’s Best DJs & Photo Booths, with his wife, Diana, who also DJs, in 2012. Today, Austin’s Best DJs provides music and entertainment for approximately 250 public and private events per year, in the Austin and central Texas area.

Top 25 Wedding Reception Songs

There are many great DJ song lists out there. Simply doing a Google search will yield millions of results! So how do you narrow it down? The answer isn’t too simply, but here’s my best advice. Every DJ has his/her own preferred “go-to” songs, and the top songs that are played may also vary by region. Our company, Austin’s Best DJs, is based out of Austin, Texas, and we provide DJs and photo booths for about 250 events per year. Around 80% of our events are weddings. We tend to play many of the same songs at many of the weddings we do. We don’t play them because we’re too lazy to make a new playlist; we play them because they work! A hit is a hit and people want to hear and dance to songs they know and love. Your job, as a DJ, is to ensure that your clients and their guests have a great time! We know there are literally millions of songs out there and there may be some great songs that we left out, but these are the well know songs that we frequently play at weddings. That being said, here is our list of the top 25 upbeat, fun songs that get people dancing!

  1. “Shout” – Isley Brothers
  2. “Twist” – Chubby Checker
  3. “Twist and Shout” – The Beatles
  4. “Uptown Funk” – Bruno Mars
  5. “I Gotta Feeling” – The Black Eyed Peas
  6. “Can’t Stop the Feeling” – Justin Timberlake
  7. “I Wanna Dance With Somebody” – Whitney Houston
  8. “September” – Earth, Wind and Fire
  9. “Yeah” – Usher
  10. “Don’t Stop Believing” – Journey
  11. “Don’t Stop ’til You Get Enough” – Michael Jackson
  12. “Cupid Shuffle” – Cupid
  13. “Wobble” – VIC
  14. “Hey Ya” – Outkast
  15. “Kiss” – Prince
  16. “Shut Up and Dance” – Walk the Moon
  17. “This is How We Do It” – Montell Jordan
  18. “Sweet Caroline” – Neil Diamond
  19. “Blurred Lines” – Robin Thicke
  20. “Low” – Flo Rida
  21. “We Are Family” – Sister Sledge
  22. “Play That Funky Music” – Wild Cherry
  23. “Love Shack” – The B-52’s
  24. “Friends in Low Places” – Garth Brooks
  25. “Respect” – Aretha Franklin

Overall, these songs are great; however, you should always discuss your song list with your couple, to see what their preferences are, first. If they prefer different genres or aren’t too picky, the above songs are great go-to songs to build your playlist around. Again, there are hundreds more that we play, but these are the most played songs in our library, for weddings. The above songs usually pack the dance floor at weddings here in the Austin and central Texas area; however, these songs are great hits and should pack dance floors all over the country!

head-shotJason Rubio is the co-owner and founder of Austin’s Best DJs, a professional DJ & photo booth company that provides music and entertainment for events in the Austin and central Texas area. Jason started his DJ career as a mobile DJ, at age 13, in 1991, and has since DJ’ed thousands of events, providing music and entertainment for clubs, bars, radio, concerts, festivals and various other events.

Jason is also a graduate of Texas State University with a Bachelor’s and Master’s degree in Education, as well as a Master’s of Public Administration, from The University of Texas Rio Grande Valley. Though Jason worked in the education field since 2003, he continued to DJ public and private events, and later founded Austin’s Best DJs & Photo Booths, with his wife, Diana, who also DJs, in 2012. Today, Austin’s Best DJs provides music and entertainment for approximately 250 public and private events per year, in the Austin and central Texas area.

Lighting 101 for Grad Night!

As summer quickly approaches, the first wave of Class of 2017 graduates will be celebrating the big day with food, festivities, family and friends! We are INSPIRED by all the unique touches our clients have added to their graduation parties!

Uplighting truly changes the ambiance of a room, and it creates a double “wow” effect when combined with gobo monogram lighting. Adding a custom design touch to the gobo, such as a grad cap, the graduate’s silhouette, or a cartoon of the graduate, makes all the difference in making the party especially memorable to the new alumni and guests alike. Even the combination of one accent uplight and gobo lighting creates a world’s difference!

 

Upgrade Your DJ Lighting, Today!

gobo monogram - uplighting - blisslightPhoto Credit: Sepeta Photography. Thanks for capturing this stunning photo!

As a DJ, one thing is for sure: you have to always invest in your business! You can’t simply buy your DJ setup and then be done. Things wear out over time and you have to have backup equipment, new cords/cables, and lighting! It seems like new and better DJ lighting comes out every few months! It’s hard to keep up and get the latest, greatest new lights every time they come out. Luckily, there’s a solution!

You can find several different types of lights, available for rent, that won’t break the bank. You can get water effect lighting, pin spots (spot lights), moving head dance floor lighting (party spotlight), black lighting, texture lighting, uplighting, monogram lighting, and many more! You can rent your entire lighting package, if needed! This works great if you don’t have the money to buy all these lights, which can literally add up to thousands of dollars. Rent My Wedding, a leading event lighting rental company, has pretty reasonable pricing on all their lights and you get free shipping, both ways. It couldn’t be any easier.

Javed Chowdry12-1-15Photo Credit: Javed Chowdry. Thanks for the amazing photo of our products!

blacklight - venue.jpg

All of these lights can be an optional upgrade that you add to your DJ packages. Simply price them on RMW and then add however much you want to charge for your time, to build in your profit! Uplighting and monogram lighting can really change the atmosphere at any event! Many weddings have a theme color. Talk to your client and let them know about all of your optional upgrades. Be sure to have some pictures and/or video of what each light looks like. Brides always picture themselves on how their wedding day will look. The more upgrades you offer, the more money you’ll make!

The best thing about renting lighting is that you can always rent lighting as needed. For bar/club DJs, this is perfect! Club DJs may never need lighting at their bar events, but when you do the occasional private event, you’ll need lighting. There’s no need to invest a ton of money for the occasional use. Now, you can offer the professional lighting and look just as good as the other guys out there, for a fraction of the price! RMW is the perfect solution for these DJs and for private event DJs who want to still offer many upgrades and also don’t want to invest thousands of dollars at one time!

head-shotJason Rubio is the co-owner and founder of Austin’s Best DJs, a professional DJ & photo booth company that provides music and entertainment for events in the Austin and central Texas area. Jason started his DJ career as a mobile DJ, at age 13, in 1991, and has since DJ’ed thousands of events, providing music and entertainment for clubs, bars, radio, concerts, festivals and various other events.

Jason is also a graduate of Texas State University with a Bachelor’s and Master’s degree in Education, as well as a Master’s of Public Administration, from The University of Texas Rio Grande Valley. Though Jason worked in the education field since 2003, he continued to DJ public and private events, and later founded Austin’s Best DJs & Photo Booths, with his wife, Diana, who also DJs, in 2012. Today, Austin’s Best DJs provides music and entertainment for approximately 250 public and private events per year, in the Austin and central Texas area.

Planning Your Uplighting Placement

L.B. Harper 2 5.12.16
PHOTO CREDIT: PHROZEN MEMORIES. THANKS FOR THE FANTASTIC PHOTOS OF RENT MY WEDDING’S UPLIGHTING!

If you’re having a wedding, party or event, and you want to change up the venue’s atmosphere, consider uplighting! Uplighting can really change an entire room’s atmosphere! If you have a theme or color for your event, think about adding the same colors, or colors that go well with your theme. Placing a few lights around the room can really do wonders for the look of your event! So just where should you place the lights? Let’s discuss the ideal placement and details!

Before placing your lighting in the room, remember to consider power outlets, if you’re using wired uplights. This is where wireless uplights really come in handy! You’re not restricted to a certain area and don’t have to mess with the hassle of extension cords! So if it’s in your budget, add wireless uplights! Now, let’s get to the placement.

white - uplighting

First, consider the size of the room and where your guests will be seated, as well as where your head table will be and where the dance floor will be. Some venues have larger rooms with everything taking place in one area. Other venues have different rooms for dinner, cocktail hour, and the reception/dance. Regardless of the venue, uplighting is sure to add to the atmosphere. In my opinion, uplighting looks great anywhere, but it’s best in key areas and corners.

Always place even numbered lights on the wall you’re accenting. It looks better to have pairs of lights, rather than an odd number. The first place to accent is the head table area. Place at least two, but feel free to add as many as you’d like, near the head table. We recommend 2-4 lights in this area. This is the focal point of the room, so highlight this with lighting. Next, place lighting near other important areas, such as the cake table, dessert bar, sign-in table, etc. Once you’ve highlighted these areas, there should be much more color throughout the room! If you still wish to add color and lighting, feel free to now place them along each wall of the room, in even numbers. The lights also look great in corners, too! If you’re outdoors, try lighting the trees, too! It looks great at night!

This placement info is what we use for our events, all year long. Most brides and grooms ask us to decide where to place the lighting, but some have had their own ideas, as well. There’s no standard placement, so feel free to use this as a guide, and add or change what best fits your venue and event!

 

head-shot

Jason Rubio is the co-owner and founder of Austin’s Best DJs, a professional DJ & photo booth company that provides music and entertainment for events in the Austin and central Texas area. Jason started his DJ career as a mobile DJ, at age 13, in 1991, and has since DJ’ed thousands of events, providing music and entertainment for clubs, bars, radio, concerts, festivals and various other events.

Jason is also a graduate of Texas State University with a Bachelor’s and Master’s degree in Education, as well as a Master’s of Public Administration, from The University of Texas Rio Grande Valley. Though Jason worked in the education field since 2003, he continued to DJ public and private events, and later founded Austin’s Best DJs & Photo Booths, with his wife, Diana, who also DJs, in 2012. Today, Austin’s Best DJs provides music and entertainment for approximately 250 public and private events per year, in the Austin and central Texas area.

DJ Survey Results Are In!

Here at Rent My Wedding, we did a quick survey with DJs from across the nation on music, dance, and originality. At last, the results are in! As a DJ, you may even feel a strong connection to some of these answers. For all of our survey questions, here are the top three answers the surveyed DJs had to give.

 
I. What is the most popular first dance song?

  • “Thinking Out Loud” by Ed Sheeren
  • “All of Me” by John Legend
  • “At Last” by Etta James

II. Favorite reception songs right now?

  • “Uptown Funk” by Bruno Mars
  • “Can’t Stop This Feeling” by Justin Timberlake
  • “24k Magic” by Bruno Mars

III. Song that you wish would never be played again?

  • “Chicken Dance”
  • “Cotton Eye Joe”
  • “Gagnam Style”

IV. Favorite dance you’ve seen at a wedding?

  • Cupid shuffle
  • Father & Daughter Mash Ups
  • Wobble

VI. What sets you apart as a DJ?

  • Experience
  • Attention to detail
  • Client-DJ communication

 

And there you have it! Hope you enjoyed and connected with your fellow DJs’ answers. Thank you to all the DJs who participated in this survey, and for sharing a part of the DJ experience.

Create a New Package With Black Lighting!

group3

In the DJ business, there are many lighting options to consider adding to your packages. There are numerous lights to consider, such as: dance floor lighting, disco balls, moving heads, uplighting, lasers, spot lights, monogram lighting, water and effect lighting, etc. I can go on and on with the numerous types of lighting that is available for DJs. Overall, how much lighting you offer is totally up to you, but having lighting for events is definitely a must! One type of lighting you may have not considered is black lighting. More and more, we’re seeing black light parties happening for bar and club events, college parties and other events. We’re also seeing a rise in popularity with black lighting and glow parties happening with school events, quinceaneras and sweet 15s/16s.

black light party 13 (1 of 1)

You can certainly add black lighting to your packages and create a new “black light party package.” Simply add neon balloons, glow sticks, necklaces, glasses or anything else that looks great with black lighting. Sure, most weddings will not want to add black lighting, but many of the quinceaneras and teen events absolutely love the idea! We recently added this to our quince/sweet packages and it’s been a huge hit! Teens love the club-like atmosphere and it’s different from all the other events they’ve attended! This is a great way to set yourself apart from your competition!

Blacklight

Now, you may be asking, how many lights do I need, or how much is it going to cost me? The number of lights depends on how large the venue is. For smaller venues, we use about 4 lights. Simply add more lights around the room for larger venues. The lights come in different sizes and the prices can vary, depending on the length of the bulbs and the maker, of course. You can certainly rent some black lights from Rent My Wedding and simply build in your costs into your package price. They’ll ship the lights to you, free, and provide free return shipping, too! It couldn’t be any easier. You can find most of the lighting that I listed, above, on Rent My Wedding, too!

So if you’re looking to add a new package or want to try something different with your services, try black lighting! If you’re the only one in your area offering this, this is certainly great for you and your business! Offer something different from the rest of your competitors and stand out among the competition!

 

head-shotJason Rubio is the co-owner and founder of Austin’s Best DJs, a professional DJ & photo booth company that provides music and entertainment for events in the Austin and central Texas area. Jason started his DJ career as a mobile DJ, at age 13, in 1991, and has since DJ’ed thousands of events, providing music and entertainment for clubs, bars, radio, concerts, festivals and various other events.

Jason is also a graduate of Texas State University with a Bachelor’s and Master’s degree in Education, as well as a Master’s of Public Administration, from The University of Texas Rio Grande Valley. Though Jason worked in the education field since 2003, he continued to DJ public and private events, and later founded Austin’s Best DJs & Photo Booths, with his wife, Diana, who also DJs, in 2012. Today, Austin’s Best DJs provides music and entertainment for approximately 250 public and private events per year, in the Austin and central Texas area.

Offer Clients a Photo Booth Option!

IMG_6916 copy

As a professional in the wedding and event services business, you can see trends as they happen each year, with weddings, quinceañeras, or other events. About three years ago, we noticed that people started adding photo booths to their weddings and events. Three years ago, it was just starting in our area (Austin and central Texas), and we’d see a photo booth at about 1 out of every 10 weddings or so. We didn’t offer it at the time, and we were not aware of any businesses, such as Rent My Wedding, that offered photo booth rentals. Since it was only at about 10% of the weddings that we did, we left it alone.

Photo Credit: Bethanne Arthur Photography. Thanks for the fantastic photos of the Rent My Wedding’s Photo Booth!

In 2015, we noticed that the trend started increasing, and so we started to research photo booth costs and the market prices for photo booth services in our area. Around summer of 2015, we decided to invest in one photo booth. It was expensive, but the investment certainly paid off. Today, we own and operate 3 photo booths, in addition to having 6 DJs, for events. If I would have known that I could simply rent a photo booth, I would have definitely offered it much sooner!

IMG_6982

Now, you can do exactly that! You don’t have to spend thousands of dollars to have a photo booth! You can simply rent one from Rent My Wedding, for a mere fraction of the cost! If you see the demand increase, rent more! All you have to do is add the cost into your price and build your profit margin in. The set-up is very easy and your clients will love it! Photo booths are always a hit at every event! Today, we see photo booths at about 75% of our events. Now, if we have a need for a fourth photo booth, we’ll definitely rent one! You should, too! Contact Rent My Wedding, today!

RMPB Photo Booth Kit - photo by Rent My Wedding

The Photo Booth kit includes everything you need: Photo Booth machine, unlimited digital photos, live photo sharing via Email and Social Media, and 15 standard props. Plus, clients and guests can keep the photos they take at the event with an add-on printer kit!

 

head-shotJason Rubio is the co-owner and founder of Austin’s Best DJs, a professional DJ & photo booth company that provides music and entertainment for events in the Austin and central Texas area. Jason started his DJ career as a mobile DJ, at age 13, in 1991, and has since DJ’ed thousands of events, providing music and entertainment for clubs, bars, radio, concerts, festivals and various other events.

Jason is also a graduate of Texas State University with a Bachelor’s and Master’s degree in Education, as well as a Master’s of Public Administration, from The University of Texas Rio Grande Valley. Though Jason worked in the education field since 2003, he continued to DJ public and private events, and later founded Austin’s Best DJs & Photo Booths, with his wife, Diana, who also DJs, in 2012. Today, Austin’s Best DJs provides music and entertainment for approximately 250 public and private events per year, in the Austin and central Texas area.