Up-selling With Uplighting

One thing that can really take a wedding to the next level is uplighting. Our friends at Austin’s Best DJs have some great tips on how DJs can use uplighting to earn extra profits. Read on to learn more!

In the DJ business, DJs and DJ companies should always strive to find new ways to increase sales and profits. There are a number of ways to increase sales, such as having packages, offering optional upgrades, adding extra time for your clients, and many other ways. One of the easiest ways to up-sell and increase your profits is to add uplighting to your packages or options.
uplights
Uplighting looks great and is easy to set up, too. A room’s atmosphere can be completely changed by simply adding great uplighting. For weddings and Quinceaneras, allow your couples to choose which color(s) they want. They’ll most likely want a color that matches their theme. For other events, you can inform your clients of which colors will look the best. Most clients choose one color, but we’ve had other clients choose two or three different colors to match their theme. You definitely want to have a few great examples to show your clients, while offering the uplighting. As they say, “a picture is worth a thousand words,” so be sure to have several pictures on your website, social media, or at least in your phone, so they can see exactly how great their event will look! Everyone wants to “wow” their guests, and this is another easy way to do it!

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There are a variety of uplights that you can purchase, from different companies. You also have the option to buy wired or wireless uplights. If you want to minimize setup time, use the LED uplights that do not need a DMX controller to change the colors. Many uplights will not hold the particular color you set, if the DMX controller is unplugged, so it’s best to get the uplights that do not need to be plugged into a DMX controller. To further minimize set-up time, use wireless uplights, so you avoid having to find enough power outlets, bringing multiple extension cords, DMX cables, etc. Wireless uplights are great and are a huge time-saver!
If you can’t decide on which lights to purchase, or you’re not quite ready to take the plunge and buy eight or more uplights, there is a solution! You can always simply rent uplights! RentMyWedding offers a great deal on uplights. It’s very convenient and cost-effective to rent them as it gives you a chance to add-on uplighting without a worry about storage. You can rent wired or wireless uplights, without having to spend a lot. You can easily build the cost of your rental and time, into your price, so you still make a profit. Overall, having the option to up-sell and add uplighting to your packages will definitely increase your profits!

Photo credits: Jason Rubio – Austin’s Best DJs

head-shotJason Rubio is the co-owner and founder of Austin’s Best DJs, a professional DJ & photo booth company that provides music and entertainment for events in the Austin and central Texas area. Jason started his DJ career as a mobile DJ, at age 13, in 1991, and has since DJ’ed thousands of events, providing music and entertainment for clubs, bars, radio, concerts, festivals and various other events.

Jason is also a graduate of Texas State University with a Bachelor’s and Master’s degree in Education, as well as a Master’s of Public Administration, from The University of Texas Rio Grande Valley. Though Jason worked in the education field since 2003, he continued to DJ public and private events, and later founded Austin’s Best DJs & Photo Booths, with his wife, Diana, who also DJs, in 2012. Today, Austin’s Best DJs provides music and entertainment for approximately 250 public and private events per year, in the Austin and central Texas area.

Real Event: Throwback Anniversary Gala!

For the 50th Anniversary Metropolitan Anniversary Gala in Washington, D.C., the hosts brainstormed quite a fun idea for this years theme – a trip through time. This was the perfect way to commemorate their 50 years, and the theme was brought to life with exquisite lighting and unique prop decorations!

The gala took place at the Metropolitan Nursery School. The school was completely transformed with turquoise uplighting. The gallery was creatively decorated with items from different decades, ranging from the 1960s to the 2000s. Near the gallery, a corkboard was covered with a collage of personal images.

From the gala to the reception hall, guests savored a delicious array of hors d’oeuvres and dessert treats. Inside the reception hall, there was a large floral centerpiece highlighted with centerpiece spotlights. This was really the show-stopper and created such a dramatic focal point! Guests chatted around the tables, enjoyed a few treats, and watched a live jazz performance by The Conservation Class Jazz Band.

At the end of the night, take-home chocolate bars commemorating the celebration were also available for those sweet tooth guests. It was definitely a stunning and wonderful anniversary!

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Vendor Credits

Featured Photo: 80’s Party Uplighting!

Our featured client photo of the month is from Sun-Maid.  (Who would have guessed that a raisin company could throw such an epic party?!)  We love how they got creative with uplighting, alternating all different colors to give the entire room an 80’s glow of color.  And check out those mix tape centerpieces!

Photo Credit: Sun-Maid

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To get the look, check out our uplighting rentals for $19/each + free shipping both ways.  Stay tuned for next month’s photo!  Want to be featured?  Submit your photos to Marketing@rentmywedding.com.

Theme Backdrops with Gobo Lighting

Gobo lighting is a staple for any wedding, whether to put a couple’s names in lights, or to project a pattern on the dance floor. But for a new twist, try experimenting with themes and patterns! We recently had a couple request props to create a backdrop with the Eiffel Tower and city skyline. We figured, why not just do it with lighting? Here’s a sneak peak:

paris-skyline

To create this look, we used 3 gobo lighting projectors. There is one projector with the moon, one with the Eiffel Tower, and 2 with the city skyline. The night sky effect was created using 2 starry night projectors by Blisslights.

By using the 5 separate gobo projectors, we created a super large backdrop that covered a wall about 40 feet long by 20 feet tall. If you have a client on a budget, you could create a smaller version of the skyline and put the entire design on 1 gobo projector.

To get this look, rent a Pro Gobo Projector! Our $149 package includes the custom design, gobo disc, projector, and free shipping both ways.

Here are a few other shots from our project!

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DJ TIP:  HOW TO EARN PROFITS ON LIGHTING SERVICES

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Looking to earn more profits on your DJ business?  Offer special packages such as wedding lighting to earn more revenue. Here’s the run down on everything you need to know.

How It Works: The way it works is that you offer lighting packages to your clients, and then rent the lighting from Rent My Wedding.  This allows you to earn a profit without having to worry about stocking inventory.

Why Rent? Our prices are super low, which means that you can mark up the rates to your clients.  Plus, you don’t have to worry about storing inventory, fixing equipment, and buying new lighting every few years when trends change.

EXAMPLE: EARN $400 PROFIT ON GOBO LIGHTING   Clients love putting their names in lights with gobo lighting.  You can offer gobo lighting for $499.  Then rent the gobo lighting package from Rent My Wedding for $99.  This means that you earn a profit of $400.

The best part is that it only takes a matter of minutes to setup the gobo light for the event — just plug it in!  We take care of creating the custom artwork and gobo disc, and send you the projector pre-loaded with your design.  The projector will be delivered to your door, and afterwards FedEx will pick up the package for return.  That’s all there is to it!

Interested in learning more about how to get started with offering lighting packages to your clients? Contact us for complimentary marketing tools at 1-800-465-8020 or marketing@rentmywedding.com.

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ABOUT RENT MY WEDDING
Rent My Wedding is a nationwide rental company that offers lighting, linens, and photo booths.

The rental process is easy: just place your order online, and we’ll deliver everything to your door. Afterwards, put everything back in the box and send back using the pre-paid shipping label provided. Enjoy FREE SHIPPING NATIONWIDE on all rentals, and lowest prices guaranteed. For more information, visithttp://www.RentMyWedding.com or call 1-800-465-8020.

DJ Lighting Ideas for an Epic Dance Party!

Looking for ideas to set the mood for an epic dance party?  Lighting is a great way to transform any venue.  Here are some of our favorite ideas from our favorite DJs.

1. Gobo Lighting

 DJ Mike with My Bridal DJ in southern California uses gobo lighting to create a personalized backdrop for the dance floor.  This is a great way to make your clients feel like VIPs with their names in lights! Thanks to new technology, you don’t need to plan weeks in advance to create this look. Rent My Wedding will make your custom gobo same-day.  Our prices are super low so that you can mark up the rate to clients. The complete gobo lighting package is just $99, which includes the custom artwork, gobo disc, gobo projector, and free shipping both ways.

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2. Uplighting

 Uplighting is not just for the dance floor!  DJ Hans with NICE Entertainment in Atlanta uses uplighting around the entire room to makeover basic banquet halls into epic dance parties.  He places wireless uplights 10 feet apart around the room.  The nice thing about wireless uplighting is that you don’t have to worry about power cords – just set the lights on the floor around the room, and you’re done!  Rent My Wedding offers DJs wireless uplighting for $24/each + free shipping nationwide.

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3. Blisslights / Starry Night Lighting

Looking for something different on the dance floor?  Check our starry night lighting – aka Blisslights. This effect uses slowly moving lasers that look like stars along with blue clouds.  Morningstar Studios used this dramatic look for a high energy party!  Rent My Wedding offers DJs starry night lighting for $99/each + free shipping nationwide.

ABOUT RENT MY WEDDING

Rent My Wedding is a nationwide rental company that offers lighting, linens, and photo booths. The rental process is easy: just place your order online, and we’ll deliver everything to your door. Afterwards, put everything back in the box and send back using the pre-paid shipping label provided. Enjoy FREE SHIPPING NATIONWIDE on all rentals, and lowest prices guaranteed. For more information, visit http://www.RentMyWedding.com or call 1-800-465-8020.

PHOTO CREDITS:

Image #1 (Gobo Lighting)

  • Photographer: @stewartuy
  • Coordinator: @janealexandraevents
  • Videographer: @lumahouse
  • Venue: @belairbayclubevents
  • Florals: @star_events_florals
  • Ice cream: @carmelaicecream
  • PhotoBooth: #ipicbooth
  • Drapery: #stagelabs
  • Uplights – @My.Bridal.DJ
  • illuminated Dance Floor – @My.Bridal.DJ
  • DJ and Emcee: @my.bridal.dj
  • Gobo Monogram: @my.bridal.dj .

Image #2 (Uplighting)

Image #3 (Starry Night Lighting)

  • Videographer: MSAE High School in Fairfield, Iowa
  • Venue: Morningstar Studios